![]() Black Friday 2021: Waning Pandemic Effect? We analyzed the most prominent ecommerce websites and most popular searches globally and took a closer look at top Amazon products too so that you can better understand what 2021’s “epic shopfest” holds and prepare effectively for it. Will 2021 eclipse this milestone? Are we heading towards the first $10bn+ Black Friday? And how can brands align with consumer needs to maximize their potential? Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year. While 2019’s sales saw a record high, with $7.4bn in online shopping, it was nothing compared to 2020. ![]() The most critical shopping day before the holidays, last year’s ultimate consumer spending tournament was affected by the ongoing global pandemic in interesting ways. Black Friday has gone from a US-only phenomenon to a part of the global lexicon in just a few short years. ![]()
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